Corporate identity of noax Technologies AG
A clearly defined corporate identity is very important when evaluating a company. It forms the basis for the credibility, trust and acceptance of the power of a brand and is a decisive competitive advantage. The development of CI started with the selection of a name and the clarification of all matters relating to brand and patent law. The "Unique Selling Proposition" (USP) of the industrial PC’s of noax is found in the words "robust & reliable", and the rhinoceros is a synonym here. It was followed by a matching logo, business stationery, advertising documents, an Internet homepage, the new exhibition stand and an advertising campaign featuring advertisements and special articles. Following images are showing the development of the Corporate Identity.